Monday, February 16, 2009

4 Quick Cures for Slow Business

If you’re looking to grow or just keep busy, you should check out these 4 proven winners for increasing business.

+ Pick up the telephone and call each of your past customers and make them a special offer not available to everyone else. Make the offer available for a limited time only. While you have them on the phone ask for a referral… ask them if they know of anyone else who might want to have some painting done.

+ Ask your local hardware stores and paint stores to recommend you. You’d be surprised by the number of inquires they receive each week. Even ask the ones you don’t do business with. If they ever hope to have your business in the future, helping you out now is a good start.

+ Find a past customer, who was happy with the service they received from you, who lives in a neighborhood you’d like to get more work in. Ask them to write you a letter of recommendation. Then mail it, along with a discount or special, to the entire neighborhood.*

+ Find another contractor or company who services your type of clientele. Ask them to write a letter to their customer list endorsing your company and services. You might offer to pay for the mailing and/or offer to reciprocate by doing the same thing for them.*

* I’ll elaborate more about #3 and 4 should be executed in my next post.

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